Hi, Iʼm Josh, a product management, design, and engineering leader with 15+ years experience driving high-growth, customer-oriented products that deliver across the B2B and D2C space.
WHO I AM
I am an experienced product leader driving high-growth, customer-centric outcomes across B2B and B2B2C markets.
I have directed and scaled product and design teams from inception to mid-market maturity, guiding innovation, cross-functional alignment, and market-defining product launches. Over the last 6+ years I have significant experience in direct accountability to the C-suite.
I am a high EQ leader, exhibiting a complementary blend of systems and creative thinking, as comfortable working closely with engineering as I am working closely with sophisticated creative and design professionals.
I exhibit strong UX and CX taste with significant background in UX design.
RECENT ROLE EXPERIENCE
Simpli.fi
SVP of Product (2025 - Present)
VP of Product (2023 - 2025)
Director of Product (2019 - 2022)
Senior UX Lead (2017 - 2019)
Built Simpli.fi product team from the ground up, with ownership of product management, user experience design, frontend development, customer systems, and data analytics.
Brightcraft
Founder and Principal (2012 - 2017)
Mobile app development, UX, and product management consultancy specializing in app startups.
Brought multiple innovative donor management systems to market, supporting multi-platform donation management and ecommerce.
Further work history is available via my complete resume, upon request.
MARKET FOCUS AREAS
B2B SaaS: SMB to Enterprise
Advertising and Marketing Technology
Customer Data Platforms
Demand Side Platforms
Supply Side Platforms
Data Privacy
Data Enrichment
B2B Pricing Strategy
AI/ML-based Data Analytics and Insights
AI RAG Architecture and Design
AI Context Engineering and Management
Exceptional UX and CX taste